Is anti-superficial dating the continuing future of online dating sites?
Brand brand New information collected by the dating app company S’More shows that their own approach to internet dating one which sets chemistry in front of “hotness” and relationships over casual encounters can become the newest norm in online dating sites, plus some of this biggest players in the market are becoming in in the trend. Surveying 1000 representative American relationship app users, many years 18-50, in December of 2020, they discovered real attraction ended up being not any longer ranked as the utmost essential aspect whenever trying to find a match that is potential.
“We contrasted the outcomes of our many survey that is recent one we carried out in March of 2020, at the very beginning of the pandemic,” states Adam Cohen-Aslatei, CEO of S’More. “We found that the utmost effective two motorists of on line behavior that is dating attraction and location have been supplanted because of the importance of compatibility and chemistry. December sexual connection also dropped in importance from March to. The team at S’More believes these results reflect an evergrowing need among dating app users for an even more authentic and “anti-superficial” dating experience.